Theoretically, if your product is awesome enough, branding doesn’t really matter. One bite, sip or try, and the consumer is hooked and couldn’t care less if the website looks like it’s from 1996, or if all of its Instagram photos are dark and blurry. But, in reality, we all know that’s not how it works.
With so much competition across food and beverage industries — craft cider included — your brand’s image matters immensely. Many modern consumers believe that the care put into the presentation of a product foreshadows the care that went into making the product. We live in a visually-driven culture, and beautiful images are one of the best ways to cut through the noise and stand out among the masses.
If you’ve been considering upping your cider brand’s photography game, but haven’t gotten around to setting aside the time to hire a photographer, the time is now! Cider Culture’s sister company, Dish Works, will be on site at CiderCon for two days to offer professional photography services that are super-affordable. Don’t wait to elevate your brand’s image! Sign up ASAP — time slots are limited and offered on a first-come, first-served basis.
Check out the details:
Product Shots
Showcase your brand with beautiful shots that will make your product shine. Product shots are perfect for press inquiries, marketing materials and more.
- Wednesday, January 31: 11 a.m.–2 p.m.; 1-hour slots (no more spots left on Thursday, Feb. 1)
- $200/per slot
- Must sign up by Wednesday, January 24.
- Payment must be made in advance of CiderCon.
- We’ll have three backgrounds you can choose from (white, gray, black).
- Select your ten favorite shots from the photo shoot, which will be delivered digitally within two weeks.
- Basic props (apples, glassware) will be provided; if you’d like anything specific, please bring it with you.
Professional Team Photos
Showcase your cider makers and team with beautiful portrait shots to use for your social media platforms, your website, etc.
- Wednesday, January 31: 11 a.m.–2 p.m; 1-hour slots (no more spots left on Thursday, Feb. 1)
- $200/slot
- Must sign up by Wednesday, January 24.
- Payment must be made in advance of CiderCon.
- Select your ten favorite shots from the photo shoot, which will be delivered digitally within two weeks.
Can’t wait to see you and everyone in Baltimore!
- Photos: Dish Works