No matter the season or the occasion, hard cider is the perfect way to celebrate times shared with friends and family. Whether to refresh after a hike on a breezy fall day, or cozy up on a frigid night, relax during a spring picnic, or to cool down at the beach, cider is the ideal accompanying beverage. With a variety of styles and flavors, cider is versatile, crowd-pleasing and delicious — and it’s a lower-ABV option than wine and liquor!

Cider has been around for centuries, but cider’s history is only a part of the story – we’re in the midst of the rebirth of America’s cider industry! Cider makers across the country are going back to their roots and creating truly spectacular ciders that celebrate the best of what our country has to offer. When you pick cider, you’re honoring agricultural and artisan traditions both old and new!

Explore our site to discover your year-round cider inspiration. Post your cider photo to Instagram with #PickCider for a chance to win Pick Cider gear. Contact us with any of your cider questions. We’re here to help you pick cider.

This campaign is sponsored by the United States Association of Cider Makers.