In mid-August, we wrapped up a four-week session of an online educational platform called Cider Business School, presented by Ekos, makers of amazing cider management software, and Cider Culture. We wanted to extend a hearty thank you to everyone who helped to make these classes a success: Thank you to the presenters and to all of the attendees!
We are thrilled to announce that the video recordings from each class are now available to anyone who wishes to watch them and learn more about the cider business! Head here to access all four videos, or follow the links below to find the individual links to YouTube videos from each Cider Business session.
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Operations and Business Management: Leveraging technology for your cider business: VIDEO HERE
- Running a craft beverage business requires more than skill and a passion for cider making. In this webinar, Ekos co-founder and CEO Josh McKinney will provide an overview of effective business management and a look at top technology trends for craft businesses. He’ll touch on the shift to e-commerce sales, what technology craft producers use and find most valuable, and tips for growing and scaling your business.
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Production: Maintaining high standards & quality product: VIDEO HERE
- There’s a lot to keep track of during production to create a high-quality cider that your customers will enjoy. It starts with sourcing great ingredients, and continues throughout the production process. How do you manage your recipes to ensure consistency across batches? Do you have a system for lot tracking for record-keeping and risk mitigation in case of a recall? In this webinar, we’ll share tips for tracking production (spoiler: a spreadsheet just won’t cut it!) so your cider is the best, every time you make it.
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Sales: The future of selling cider: VIDEO HERE
- Cider sales are on the rise and cider makers are exploring new ways to reach customers – e-commerce, social media, delivery, local and national distribution, and of course, the taproom. In this panel discussion, we’re bringing together cider producers Stem Ciders and Bull City Ciderworks, Half Pint Ciders Distro and Square to talk about the latest sales trends and provide key takeaways for reaching new customers and growing your business.
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Accounting: Developing Key Performance Indicators (KPIs): VIDEO HERE
- In the final installment of Cider Business School, Lou Catalano of M.U.N. CPAs will share the importance of developing and tracking Key Performance Indicators (KPIs). The webinar covers the importance of KPIs across your business, how to create them, and how to measure your success. Whether you’re just starting out or looking to take your cider business to the next level, this session will help you better understand your business metrics.
Feel free to share these links with co-workers, colleagues or friends who might find them helpful! Thanks again to Ekos for helping us to organize and offer this resource to the cider making community!
- Feature photo: Raw Pixel