We’ve always admired how community-minded so many craft cideries are, and we are not at all surprised to see so many of the brands we love kicking it into overdrive amidst the COVID-19 pandemic.
One of the most recent bits of good news we’ve heard is about Castle Hill Cider in Virginia creating a new partnership with Blue Ridge Area Food Bank (BRAFB) to help provide meals to over 103,000 Virginians each month. In an email newsletter sent out about this initiative, Castle Hill notes, “Right now, the health and safety of our community is at the forefront of our thoughts, and more importantly, our actions.”
To this end, Castle Hill will donate $5 to BRAFB for every 6 bottles of Serendipity 2016 sold. That means that every case purchased is equivalent to a $10 donation to the food bank — that’s 40 meals for its neighbors in need.
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As a further incentive, Castle Hill is offering a 33% discount on 6+ bottle purchases of Serendipity 2016. That’s $48 off regular retail price per case! Serendipity 2016 is a blend of Pippin and Gold Rush apples fermented with two yeast strains. The cider is bright and citrusy, with floral notes and a soft, slightly sweet finish.
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Need another nudge? If you’re placing an order for $100 or more, use the code FLATTENTHECURVE at checkout, and Castle Hill will throw in free shipping too! Cider club members are also welcome to combine their regular discount with the free shipping and Serendipity 2016 offers. To join Castle Hill’s cider club, call its General Manager, Rob Campbell, at (434) 296-0047, extension 103 during regular business hours.
Is your favorite cidery helping out in the community during this crisis? We want to know about it! Email cheers@ciderculture.org with info about anyone else’s efforts we should be spotlighting!
Find Castle Hill Cider at 6065 Turkey Sag Rd. in Keswick, Virginia; phone: (434) 296-0047.
- Feature photo: Castle Hill Cider